Brief Overview

24SEVEN transforms traditional baqalas (mom-and-pop stores) in the MENA region into digitally enhanced community commerce platforms. In pursuit of a large-scale digital transformation, they partnered with CodeNinja to develop a customized retail commerce ecosystem.

This collaboration created a seamless integration of retailers and wholesalers, designed to provide immersive customer experiences and foster robust community ties. CodeNinja’s domain-tuned experts tailored the solution to enhance inventory management, facilitate data-driven decision-making, and significantly boost operational efficiency across the region, ensuring sustainable growth and competitive advantage for 24SEVEN.

Business Challenges

The large-scale digital transformation efforts at 24SEVEN faced significant obstacles, including:

A Unified Platform: Connecting retailers, wholesalers, and end consumers into a seamless system
Payment Modernization: Developing a POS with fintech capabilities for payments and billing
Inventory Management: Streamlining inventory tracking for retailers who previously lacked POS systems
Sales Visibility: Improving visibility and reporting by replacing manual entry processes

Solution

After thoroughly understanding 24SEVEN's specific needs, CodeNinja’s domain experts devised a tailored eco-system with a robust B2B marketplace, a modern consumer app, an integrated POS system, and an insights engine. The eco-system empowered the key stakeholders to streamline operations and inventory, enhance customer interactions, and support data-driven decision-making, significantly improving efficiency and scalability across the MENA region.

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